吕岑华，女，1996年9月出生，博士，讲师，主要从事消费者行为、消费者体验、虚拟旅游、文旅行业数字化、服务营销、目的地营销等方面研究。

 教育经历

2020.09-2024.03 宁波诺丁汉大学，市场营销专业博士

2018.09-2019.11 宁波诺丁汉大学，国际管理专业硕士

2014.09-2018.06 北京第二外国语学院中瑞酒店管理学院，酒店管理专业学士

 工作经历

2024年4月至今，宁波大学， ，讲师

 论文发表

Lyu, C., Jiang, Y., & Balaji, M. S. (2023). Travelers’ psychological ownership: A systematic review and future research agenda. Journal of Travel Research, 62(8), 1623-1646.

Jiang, Y., Balaji, M. S., & Lyu, C. (2024). Cultivating initial trust in ghost kitchens: A mixed-methods investigation of antecedents and consequences. International Journal of Hospitality Management, 119, 103727.

Jiang, Y., Lyu, C., Chen, W., & Wen, J. (2023). Following mega sports events on social media impacts Gen Z travelers’ sports tourism intentions: the case of the 2022 Winter lympic Games. Tourism Recreation Research. https://doi.org/10.1080/02508281.2023.2274155

Jiang, Y., & Lyu, C. (2022). Sky-high concerns: examining the influence of drones on destination experience. Tourism Recreation Research. https://doi.org/10.1080/02508281.2022.2094582

Jiang, Y., Lyu, C., & Hu, Y. (2024). Foodstagramming by Generation Z customers: the role of psychological ownership. Anatolia. https://doi.org/10.1080/13032917.2024.2320688

Jiang, Y., & Lyu, C. (2021). Consumer motivation to choose Airbnb Plus homes. Tourism Analysis, 26(4), 389-394.

Wang, Y., Jiang, Y., & Lyu, C. (2023). Mobile Marketing and Innovation: Saviours for Tourism During the Pandemic. In Coping with COVID-19, the Mobile Way: Experience and Expertise from China (pp. 209-232). Singapore: Springer Nature Singapore.

 学术兼职

International Journal of Hospitality Management, Journal of Hospitality and Tourism Management, Tourism Analysis, Asia-Pacific Journal of Business Administration等期刊审稿人